Ur Better Brain - 100 Tales Campaign

Ur Better Brain is an encouraging community built to help you work your brain into its best and most beautiful shape.

Let’s begin with a small introduction on your side: what is your organisation and its aims and purposes, and when did it all start?


Hi! We are Ur Better Brain, a blog dedicated to promotingneurogenesis, or the growth of brain cells. We recognize the way that quarantine and isolation affect our brains and, as most of us are students, this can negatively affect our school work for the upcoming year! Our brain games, inspired by the book “399 Games, Puzzles, & Trivia Challenges Specially Designed to Keep Your Brain Young”, help to grow your brain and keep it from deteriorating due to lack of use.


We hope our blog provides a safe, inspirational space for people of all ages and backgrounds to take a little time out of their day (15 minutes at max) and try out these games that are guaranteed to help your brain maintain its beautiful shape and size.

We began around a month ago and hope to continue throughout the school year.


So, who is your founder and how many people are working on your project currently?


Our founder is Kristin Jung, a high school junior in Tucson. We have a team of mostly graphic designers who volunteer to take over for a day or a week to create these aesthetic posts which encourage people to swipe through and try out the games.


Before continuing, I have to say this is by far the most creative organisation we’ve come across in our interview series! What exactly is your current status as of now?


Thank you! We are currently only on Instagram, but we hope to expand into a website where there are more resources to help everyone’s neurogenesis process.


Are you limited only to the games, or are you planning to do something different in the near future as well?


Well, the resources on the website could include links to great books that are about the brain and mental health, or more games, or even a subscriber list for those not on social media who have email!


That’s amazing! Since you mentioned that you have a team of people working with you, what was your process like in the formation of this team? How did you select the members and what were the procedures you carried out to create the blog you have today?


Our team is very small right now, with only two graphic designers and a founder. I reached out to a couple of my friends and family who were interested in graphic design and gave them an opportunity to show and practice their skills on my blog! We are open to taking on more graphic designers or those who want somewhere to show their skills in GD.

To make the blog as it is today, we worked hard to select the best and most fun exercises shown in the book mentioned above and created a post centered around that exercise. We also encouraged our followers comment an emoji which showed they had attempted the exercise to help promote an environment of trust.


So would you say that this method, wherein the audience comments different emojis on a post, works as an interactive force that keeps you motivated to create more brain games?


Definitely. It’s so gratifying to see that people are participating and enjoying the games that we work hard to put on the blog!


And do you believe that interaction with your audience is an important aspect in running any organisation like yours?


Yes! The main point of most organisations is reaching the largest amount of people to create the greatest amount of change for the better.


We want to help more and more people with the health of their brain, and knowing that people are interested in it helps us to get feedback and better our organisation.


So, have there been any moments on your organisation’s journey when you felt a little demotivated? If so, how did you cope with it, and plan on coping with it in the future?


Yes—unfortunately, most people tend not to comment, which we definitely understand. It’s one thing to participate, but it’s another to show everyone that you did. We understand that not everyone is open to sharing their progress. We plan on coping with this by continuing to encourage everyone and making sure everyone knows that getting a 100% on these games isn’t the goal; the goal is to grow YOUR brain, no matter how fast the progress is.


True, I can definitely understand how hard it can be to get more audience engagement. Do you have any advice for our young and avid readers who are planning on initiating a community such as yours?


To the readers, make sure you are dedicated! Creating a post every day and being consistent is hard work. Knowing what your goal is definitely helps to set your eyes on the horizon.


Could you explore why Ur Better Brain is important to you and how it has helped you personally?


Ur Better Brain is important to me because it improved my long-term memory skills and helped my brain feel less tired and lagging. I hope it achieves these goals for everyone who tries these games!


Beautiful! I am sure our readers will be encouraged by your efforts and contribute more to society. Is there anything else you would like to add before we conclude this session?


If there are any graphic designers or people who want to improve their skills, please don’t hesitate to reach out and let me know! Our community is very flexible and willing to see what you’ve got. I would love some extra help in creating these posts!


Also, please follow us and interact with our page, such as commenting on the games! We would love to know that people are trying them out!

Presented to you by:

@100TalesCampaign, an All Ears initiative.


Edited by: Oskar Leonard


Know more about Ur Better Brain:

@UrBetterBrain

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